Transform Your Brand, Attract the Best,
Build for Success
Why did we create Lucent Engage?
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Crafting the right employer brand requires thought, analysis, cultural engagement and talent expertise.
After working closely with tech companies, I’ve seen how challenging it can be to create an authentic employer brand that connects with both employees and candidates. Many businesses focus solely on job adverts and career sites, overlooking the deeper ties to culture, reputation, and internal engagement.
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Everyone knows the value of investing in their employer brand, but the rules have changed and unless you know them, it's hard to make an impact. Authenticity is vital for influence, candidates consume media differently and AI is reshaping the recruitment process. Have you ever looked at a LinkedIn profile before a job interview? Every employee's personal brand can be a component of your business's "employer brand" which brings opportunity and risk.
​You need to be authentic. You must accept and embrace that your employer brand is now made up of your employee's brands combined.
If you're not engaging with prospective top talent, there is a good chance someone else will secure them first.
If your culture is unclear, so is your brand. When this happens, leaders often find themselves navigating negative Glassdoor reviews and struggling to attract the right talent due to these gaps. Lucent Engage bridges this divide, offering tailored solutions to align your brand with your business goals — while upskilling and empowering your team, enhancing your reputation, and creating a solid foundation for long-term growth.
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The benefits of investing in your employer brand are clear.
86% of candidates would not apply to a company with a bad reputation
A strong employer brand can reduce recruitment costs by up to 50%
Companies with positive employer brands see a 28% increase in retention
Businesses struggle to realise these benefits and value. Why?
You need to know a lot about who you're targeting, or you wont capture their attention
The strategy needs to be aligned with business goals and hiring plans, rather than activity
Authenticity is key, so training, support and resources are required for your team to engage
Discover Lucent Engage
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Strategic Alignment
We ensure every aspect of your recruitment and employer branding strategy aligns with your business objectives. By combining data, insights, and creative execution, we keep your hiring efforts focused on driving growth and achieving long-term success.
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Ensures consistency between branding, hiring/retention goals, and company vision
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Provides a clear roadmap to measure and refine employer brand performance
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Delivers a high-impact recruitment strategy that supports sustainable growth
We dive deep into your company’s mission, vision, and culture to uncover the essence of your employer brand and the opportunities to showcase this. Through workshops, internal interviews, and market research, we define what makes your company unique and translate that into a compelling brand narrative that resonates with your target audience.
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Creates a cohesive brand story to resonate with top talent and existing employees
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Aligns your employer brand with your company’s long-term growth goals
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Empowers employees to become brand ambassadors, driving internal and external engagement
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Brand Activation
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Talent Attraction
Using targeted, multi-channel campaigns, we craft creative content that highlights your culture and opportunities. By leveraging video job posts, social media, podcasting, events, alumni stories, and strategic outreach, we engage passive and active candidates effectively.
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Attracts hard-to-reach candidates through data-driven and personalized campaigns
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Expands visibility across platforms, boosting awareness of your employer brand
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Nurtures and builds a qualified talent pipeline that aligns with your strategic goals
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Employee Engagement
Our culture and people ops experts work with your leadership team to align internal culture with your employer brand, fostering a cohesive environment that retains top talent. Through initiatives like storytelling, internal communications, and engagement surveys, we ensure your employees feel valued and connected. Then through support and coaching, we enable them to promote your brand.
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Drives employee satisfaction by aligning culture with brand messaging while upskilling them
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Builds a strong internal foundation to support external recruitment efforts
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Turns employees into advocates, improving retention and attracting like-minded talent
We help you take control of your online presence by addressing Glassdoor reviews, managing feedback, and enhancing your public image. Through strategic content and audience engagement, we can shift perceptions and position your company as a top employer.
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Proactively improves online reputation to attract high-quality candidates
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Leverages employees, network and success stories to showcase your workplace authentically
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Delivers actionable insights to manage feedback and maintain a positive brand image
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Reputation Management
Level Up Your Talent Strategy Today
Discover how investing in your employer brand with Lucent Engage can attract, engage, and retain top talent while delivering measurable ROI.
